NORTE 2030 - Wine Tourism in Porto and the North

Operation: Enoturismo no Porto e Norte (Wine Tourism in Porto and the North)
Operation code: NORTE2030-FEDER-03508600
Programme: North Regional Programme 2021-2027 (NORTE 2030), ERDF
Beneficiaries: CCDR NORTE, I.P. (lead); Comissão de Viticultura da Região dos Vinhos Verdes; Comissão Vitivinícola Regional de Trás-os-Montes; Comissão Vitivinícola Regional Távora-Varosa; Instituto dos Vinhos do Douro e do Porto, I.P.; Turismo do Porto e Norte de Portugal, E.R.
Total cost: €1,900,907.59
Eligible cost: €1,751,766.78
European Union financial support (ERDF): €1,489,001.76 (85% co-financing rate)
Implementation period: 01/01/2026 to 31/12/2027

Objective
A co-promotion operation, led by CCDR NORTE, I.P., to enhance and jointly promote wine tourism linked to the PDO wines of Northern Portugal, tackling the fragmentation of the offer and connecting the Vinho Verde, Port and Douro, Távora-Varosa and Trás-os-Montes Wine Routes. It is built on five pillars: strategy and structuring; promotion and internationalisation (digital acceleration with e-commerce and Artificial Intelligence, presence at trade fairs, and press and fam trips); upgrading of assets (modernisation of the IVDP Interpretation Centre and a museological study of Casa dos Vinhos Verdes, the basis for the future Vinho Verde Museum Centre); training and benchmarking for SMEs in the sector; and management and evaluation, through an Executive Committee and a Monitoring Committee.

Expected results
40 entities involved in collective actions; 11 dissemination actions, with 220 participants; 8 good-practice sharing events; and at least 70% of the SMEs involved finding the information provided useful.

The official operation sheet (in Portuguese) is available here: Ficha de Operação NORTE2030-FEDER-03508600 (PDF)

News about the activities carried out under operation NORTE2030-FEDER-03508600 / Enoturismo no Porto e Norte (Wine Tourism in Porto and the North), co-funded by the European Union through the North Regional Programme NORTE 2030.